With the rise of China's economy, the living standards of the people continue to improve, and the urbanization process is gradually advanced, the custom furniture industry will continue to maintain a strong development momentum, and the market demand will continue to grow at a rate of 10%-15% per year. In the future, the custom furniture industry will gradually move from disorderly to orderly, from non-standard competition to standard competition, and finally form a more complete management system and a constantly refined product system.

Market demand increases by 15% annually

Custom furniture has been on the domestic market since the mid-1990s. At the time, custom furniture was concentrated on functional products such as wardrobes, cabinets and sofas. Because it realizes differentiated production, it greatly satisfies the individual needs of consumers, so it is deeply loved by consumers. In the past 10 years, custom furniture has quickly become popular and has become an important part of the furniture and building materials industry, occupying a huge market share.

It is reported that due to the recovery of the real estate market, the interim profit of real estate, home building materials and household appliances companies has increased sharply. Since the second quarter, the household sector has risen 6.72%, of which Sophia and Xilinmen have risen more than 20%. According to industry insiders, this year will be the sales year for the home furnishing industry. The domestic home furnishing market will reach a trillion yuan, and the customized home market will become the next growth point of the industry. Although the share of custom homes only accounted for 10% of the entire home market in 2012, as its development momentum continues to rise, it means that it will bring at least 100 billion new blue ocean to the home industry.

The economy is picking up and the home industry is steadily improving.

In the first four months of this year, the sales area of ​​commercial housing nationwide was 297.61 million square meters, an increase of 38% year-on-year; the sales of commercial housing was 1984 billion yuan, a year-on-year increase of 59.8%. At the same time, the BHI data of the national building materials and household prosperity index in April was 107.94, an increase of more than 25% from the previous month. The sales of home building materials above designated size in the country was 9.7 billion yuan in April, an increase of 34.54% from the previous month. With the arrival of the traditional home improvement season, the home industry began to pick up.

Experts said that the entire economic situation has shown a new look this year. After the development of the home furnishing industry in recent years, most enterprises have become more and more clear about their respective business objectives. Despite the temporary fluctuations brought by the policies of the five countries, the general direction It will still be stable.

According to industry insiders, the growth of home business performance is largely due to the identification of market trends and consumer demand. In the first quarter of this year, Sofia achieved a main business income of 237 million yuan, a year-on-year increase of 68.4%, and a net profit of 24.58 million yuan, an increase of 77.7%. According to the company's analysis, the high growth of revenue and net profit in the first quarter was mainly related to the lower base of the same period last year due to the early arrival of the Spring Festival, resulting in poor performance.

However, in the first half of the year, the expected growth of 20%-50% also shows that Sofia is gradually increasing as a mainstream brand of custom homes.

Great potential "customized" into a growth point

In recent years, the custom home market has sprung up everywhere, the industry's development track has become increasingly clear, and the demand for custom homes in large and medium-sized cities and middle- and high-income people has risen sharply. Due to its late start, small scale and slow development, the huge market capacity has not been effectively released, so the future development prospects are very optimistic. In general, the growth of customized home consumption is due to the improvement of people's living standards and the yearning for and pursuit of high-quality life. On the one hand, with the increase of income level, residents' demands for quality, price and taste of household products are gradually increasing. It is difficult to meet the requirements of middle- and high-income people by simply purchasing; on the other hand, custom homes rely on “whole” and “customization”. When the concept is on fire, consumers don't know much about it. Some people have the suspicion of following the trend, which has promoted the sales of customized home products to some extent. At the same time, customized homes can show consumers' tastes and personal styles.

At present, there are two trends in custom homes on the market: First, the integration of home, is also the so-called "big home" concept. In addition to the traditional products such as doors, cabinets, wardrobes, stairs, and flooring, the company also extended the direction of the cloakroom, storage cabinet and accessories. This is especially evident in solid wood custom manufacturers. The second is technological and intelligent. In the custom wardrobe industry, some manufacturers choose material differentiation strategies, and some merchants have taken the lead in highlighting the "aluminum wardrobe", completely breaking the environmental protection standards of the E-class in the home industry, and truly creating a zero-formaldehyde room. There are also many businesses that have launched a variety of materials revolutions such as PE new materials. The integration of modern technology elements has also contributed to consumers' enthusiasm for custom homes.

Although the market for custom furniture industry is huge, it is not easy to take a slice of this feast.

With the development of China's economy, the original development background of the custom furniture industry has ceased to exist. Enterprises must bid farewell to the way of achieving industrial growth by relying on high-input and rough extensions to enter a new development track. In the future, the company's performance growth will depend on technological innovation, resource integration, optimization management, and fine marketing to achieve the enhancement of integrated soft power.

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