In the past furniture industry, the sales price of traditional furniture products did not exceed 3 times the ex-factory price, which was a loss. Because every layer of distribution, distribution and other channels must be profitable, each layer earns 50% to maintain operations. This looks like a profiteering industry, after all layers of dividends, in fact, each layer does not earn much. Under the impact of the Internet, the trading scene of the furniture industry began to change.
Now with the help of the Internet +, you can throw away the layers of channels, and the furniture trading scene is no longer offline. I think that the future furniture market is: the brand/producer----O2O channel provider---the consumer's three-layer simple relationship. Why are O2O channel vendors, not B2C malls like Tmall Jingdong, or furniture stores like Red Star Macalline House? Furniture products are not like fast-moving items such as clothing, and users can make random purchase decisions. Users can not buy furniture only by seeing the pictures on the Internet. The purchase of furniture is not as good as the previous ones. In the future, users will purchase furniture through the online comparison line, so in the near future furniture market, O2O channel dealers are very important.
What can O2O channel providers do? Online can guide and compare prices; offline can see physical, payment, distribution, installation, after-sales, etc., so that you can have a closed loop online and offline.
However, it is not easy for traditional furniture brands to switch to O2O, because it is necessary to do both online and offline, and to connect online and offline without barriers. If the same product, online and offline, will become the left hand and the right hand, so a large number of traditional furniture brands have chosen to quit after trying to go online. Part of the stay, choose to sell different products online and offline. This is not good for branding.
It is predicted that the scale of China's furniture retail sales is expected to be 1,210 billion yuan in 2015, but how big is the cake of furniture O2O, how much market share it can have, we are not predicting it until now, but it is certain that this is a military The land of contention. Let us wait and see~
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
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